What is (SEO) or Search Engine Optimization
SEO is the method of increasing the volume of traffic to a web site from various search engines by way of the search engines results. Commonly referred to as "SERPS".
It isn't just throwing some Meta tags in the HTML and sitting back to wait for the search engines to re-index the site. To increase the rank and relevancy of a website you must consider how search engines work and what people are searching for. These efforts include a web site's coding, visual presentation, navigation structure, implementing tag attributes and much more. One of the most important aspects of a websites performance is to create unique content and make your site a resource for others. Make the website a site worthy of a bookmark. Not a Spam Report.
You may very well hear some Search Engine Optimization firms throwing around flashy phrases like “Long Tail”, “Black Hat SEO”, “White Hat SEO”, “Deep Linking” etc. While I’ll gladly spend the time explaining what these are to you I’d just as well not use them at all. If the truth were known I’m not exactly crazy about the term SEO and SEM... more about that here.
For the most part SEO is just a matter of playing by the rules (both the search engines rules and the ethical ones) and using a measure of common sense along the way. A safe, effective train of thought is this… if it sounds or looks like what you’re doing is wrong, then stop. Search Engines do not work for those that can manipulate them. A bad optimizing campaign can get your website banned by more than one search engine.
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